WireCo CEO Keith White recently spoke to the Kansas City Business Journal to provide an update on the company’s integrated operating model structure, keys to taking advantage of future growth opportunities and investments in sustainable solutions.
“We’re transforming the company for the future,” White told the KCBJ. “Our best products are in mission-critical applications where product failure is not an option.
“… We’re not a commodity,” he continued, “even though our company was born out of the steel industry with a commodities mindset. That’s a big shift for us to start thinking about our mission-critical nature and the value of that to our customers.”
White also gave an update on the $25 million investment in WireCo’s production plant in Sedalia that will facilitate increased crane rope production. The operation is expected to go live in 2023.
“The largest crane rope market in the world is in the United States, and we just passed an infrastructure bill to build roads, bridges and renewable energy farms of the future, so it’s a really strong market,” White told the KCBJ. “We have factories well-positioned in the United States to support that, but we didn’t make any crane rope here. … It will be better for our clients and better for jobs in the United States.”
White also touted WireCo’s Environmental, Social and Governance (ESG) initiative, which centers on sustainable solutions, focusing on the extensive use of recycled materials in the production of both steel and synthetic ropes.
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